Back in 2005 a group of celebrities, most notably Brad Pitt and U2's Bono, launched an advertising campaign to combat poverty throughout the world. Speaking about a trip to South Africa, Pitt was quoted as saying, "I have been there and to walk away from it, turn my back, makes me culpable and I cannot do that." Ever since than, Pitt has been very active in trying to get people to become more aware about poverty, by using his celebrity status to get the message across.
One method of persuasion that is being used by Pitt is attractiveness. Typically, attractive communicators are more persuasive, and one of the main reasons why Pitt is such a big star is because he's a great looking guy, and woman love him. When people see Brad Pitt, they are drawn to him instantly and this makes them likely to listen to him in many instances.
You can read more about this fight against poverty here: http://www.voanews.com/english/archive/2005-04/2005-04-15-voa69.cfm?CFID=19978856&CFTOKEN=23732113
Posted by: Eric Sternberg
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment