As you can see in the picture at the top of the page, two of the most popular athletes in their sports have stepped up to beat the fight against poverty. Maria Sharapova, who is one of the U.N.'s Goodwill Ambassadors, invited LeBron James to "Team Up Against Poverty," by doing a new advertisement to support fighting poverty.
The whole ad campaign features celebrities from professional sports, arts, and fashion to help spread their message. They are great credible communicators due to their popularity in their sports and the fact that they are well liked by their peers as well as their fans. For example, LeBron can reach the young inner city kid as well as anyone else. When a person sees someone they look up to fighting for a specific cause, they are more likely to step up and support the same things.
Read more about this ad campaign here: http://content.undp.org/go/newsroom/2007/september/sharapova-lebron-20070926.en
Posted by: Eric Sternberg
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